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Made to order

Custom Color Process

If none of our standard finishes is quite right, we can develop a color for your project. Start with the sample panels in our showroom; a color sample is run for approval after commitment to an order over 1,000 square feet.

  1. 1

    Bring a reference

    A paint chip, fabric, photo, an existing floor — or start from one of our finishes like Bourbon, Saddle or Mackinaw.

  2. 2

    Choose species and texture

    Color reads differently on white oak, red oak, hickory or maple, and on smooth versus wire brushed boards. We help you pick the base.

  3. 3

    Review showroom panels

    Compare existing color panels at our Livonia showroom before committing to your floor.

  4. 4

    Approve your color

    After you commit to an order over 1,000 square feet, we run a color sample for your approval before the full production run.

  5. 5

    Finish to match

    Your flooring is finished to the approved sample, then installed — we recommend our installation partner, 1 Wood Floors.

Tips for choosing a color

  • Compare showroom panels in person — lighting changes how color appears.
  • Lower sheens and wire brushing hide dust and scratches better than high gloss.
  • Very light and very dark colors show more everyday wear than mid-tones.

Designers can start a custom color program from the Designers & Architects page. Homeowners can ask about showroom panels or book a consultation.